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7- URL builder tips for ranking high on SERP.

URL builder guide will help you in preparing SEO friendly URL.

Such URL not only attract readers but also helps to get understood the structure and content of the website as well.

It also helps to the search engine to rank the content on the first page of SERP.

We first know about permalink before knowing SEO friendly URL.

The Link to a page, post, and content of your site/blog is called URL.

We can understand permalink by breaking it into two parts. Permalink is derived from two different words one is permanent and the other link.

URL full form is a universal resource locator.

Computers use the IP address to communicate with one other. The IP address is a numeric value as

To make this IP address easy and memorable, the IP address is associated with the human-readable text.

What is a website URL?

We can answer this question in simple words like this?

An URL is the sequence of human-readable text referring to a page, post, and content that is displayed on Site/blog.

A URL is made up of protocol, domain, and path (specific sub-folder structure where page/post remains).

It also recognizes the file structure of the website.

We can show parts of a website address as follows.


We understand this through a web address example.

There are two types of URLs.

1. Static URL: A web URL that does not change the contents of the URL (keyword phrase) during the search. Static URL is called.

This URL opens a specific page/post in every search.

Most of the keyword phrase is used for slung and article-permalink in this type of URL.

example: –

2. Dynamic URL: A web URL that keeps changing its URL content during every search. Dynamic URL is called.

Most of the use of dynamic URL is used for page navigation. When the page is longer.

Dynamic URL uses a character like #,?, +, = etc. in its content.

example: –

Google search engine URL is dynamic URL.

If you use WordPress CMS. And you have not set up the website URL structure, the WordPress assigns a default URL itself and that is dynamic URL.

This is not an SEO friendly URL.

Because keyword phrase is used in the Static URL. This URL is meaningful and it is also easy to remember.

This is the reason that the static URL is always considered as the best URL.

Dynamic URL is also used someplace and indexed by search engine too.

What are the URL builder tips?

To rank a blog on the first page its post/page URL matters a lot.

If we create a URL of a page/post of any number of character or word, its rank will start falling down instead of growing.

We are sharing some tips that help in ranking any page/post in any search engine. So, these tips are called URL builder tips.

I am laying here 7-URL builder tips for optimizing the site URL structure that will pass your website SEO friendly URL test.

1. Keep URL simple & meaningful.

In experiments,  it has been proved that more user-friendly URL of a website means the better for the search engine.

A well-organized URL becomes SEO friendly to both user and search engine well.

Here, A well-prepared URL means, simple and meaningful keywords are used in the URL.

We try to understand this by examples.

We first analyze the last URL. This gives us no indication about page/post content.

It is also hard to remember.

Now we analyze the second URL. We can guess about the content of that page/post to a certain extent with this. It is hard to remember but can be remembered.

The first URL uses simple and meaningful words. A clear mental picture is created about the topic of page/post after reading this. It is very easy to remember. 

In the first tip of URL builder, we learned that we should always strive to keep the page/post URL  simple and meaningful to create an SEO friendly URL.

2. Use the targeted keyword to make SEO friendly URL.

Using the keyword phrase in your page/post  URL improves the structure of your URL.

For example,  “backlinks for the personal blog” is your keyword phrase.

We have designed our website URL format something like this.

This URL is very simple and user-friendly. It can be easily remembered by the user, which helps in ranking on the SERP 1st page of the search engine.

One thing is clear from  URL builder second tip. Whether you use a static URL or dynamic URL. Use of related keyword in your page/post URL s will help you rank your page/post in the SERP.

To separate the words in your URL, use the delimiter hyphen (-) as URL part. It makes your URL more user-friendly.

We try to understand this by examples.

Without using delimiter an URL structure is.

URL structure using delimiter is.

The URL structure used without delimiter is meaningless. This is not user-friendly. It’s hard to read.

One thing is clear from this. Simple URL with meaningful keyword helps to rank that page/post in the search result.

3. Limit URL to 50-60 characters.

The search engine displays the title and URL of any page/post in the SERP in limited pixels.

You should try to keep the page/post URL meaningful in simple and fewer words. only a fraction of the URL will be displayed in the SERP If you don’t follow it.

A user may be confused with its incomplete meaning. URL builder tips never give advice on preparing such a URL.

Keep your URL between 50-60 characters with a domain name. Remove extra character and slung from your URL.

Keep URL as short as possible.

Use keyword to make it an SEO friendly URL. – Home Page – Article Page

This way you can create short and simple SEO friendly URL for your post/page. – Home Page – Article Page

In this way, you can add static and simple user-friendly URL for your page or post and use it for a better rank.

4. Do not use unwanted words and characters.

Make sure reader would guess about the content of that page after reading the URL.

This does not mean that you also use preposition and conjunction words in your URL and its components.

Words (and, or, the and in) are called destruction words. These words have a bad effect on the URL. So it is better not to use these words.

A user can also guess about page content without these words in the URL.  The search engine can also do the same task.

Publisher often repeats the keyword phrase to increase its ranking.

By doing so, they really spam the structure of their URL.

Analyze this example.

In this example, the third time the use of SEO is spammy the URL structure.

A few things to keep in mind in this URL builder point.

a) Use small letters: – We can use the same URL in many ways.

First, by writing all the characters in the small letter.

By writing a capital letter somewhere in between.

Always keep the small letter in the URL.

b) Hash: -Hash is used specifically to navigate a particular spot inside the page.

If the content written after # is unique, then make it available with the help of SEO friendly URL.

It is better to not use # in other situations.

c) Word Delimiters: – Use a hyphen (-) to separate words in URL.

This increases readability. It has already been told about it.

Underscore (_) is used to add words.
URL builder tips do not suggest to use Underscore (_) character in any post/page URL.

d) URL length: – Specify your page/post URL in short with meaningful keywords. Keep your page/post between 50-60 characters including your domain because Google search displays limit words of URL on the search result page.

5. Use a canonical URL for multi-URL content.

If you have a situation like this, where more than one URL referring to the same content.

In this case, you can give a clear instruction that which URL version has to follow the search engine. And the reader has to display.

Canonical tag can provide this instruction to the search engine.

The use of the canonical tag is good for the online retailer. It is also good for the other website as well.

For example, see Flipkart URL.


These three URLs refers to the same content if you observe the source code of each page.

canonical property

You will see some common in the main section in the link tag.

This can be seen clearly in the picture above. A canonical URL is added to each URL.

That is the smallest and obvious URL version in all the URL.

You have come to know that all three URLs written above referring to the same content.

Which of these URL will appear in the search result? This canonical tag works like an SEO URL checker.

The search engine recognizes canonical URL and displays it on the search result.

6. Combine all the versions together.

The search engine identifies two versions of any domain first secure (HTTPS) and second non-secure (HTTP) version.

We can also assume it www and non-www.

It may happen that some backlinks point to the content of your secure version and some non-secure versions.

In such a situation, it is very difficult to rank your blog/site on the first page.

This URL builder tip can solve this problem.

Go to Google webmaster tool and use 301 redirect option available in it.

This will consolidate both versions of SEO values.

7. Use the keyword in slung.

Whenever a user types a keyword phrase on the search bar. So the search engine first searches the URL that is similar to the keyword phrase and then searches the keyword phrase in that URL content.

A user first looks at the matching title of the search keyword and then it observes its URL.

If a URL is specific to its search keyword, then the chance of visiting that link increases.

The user starts reading the title in search result page and then the URL of that title.

This is the reason URL builder suggest to keep keyword of that post/page in the title and URL.

A clear title on the search result and their specific URL increase the user’s expectations and the user is forced to click on that link.

That does not mean you can put anything. If your piece of a title is “my 7 habits of highly effective people”.
This is so good.

You can make some small changes in this. There should not be a change in its meaning.

The similarity of title and URL helps to accomplish the expectations of the user.

Similarly, the meta description is also important to a post. this resource would help to create an SEO optimized and catchy meta description.

Final Words.

After observing all the tips of the URL builder, we would like to suggest that all the URL of any post/page should follow the builder tips so that your post should qualify SEO friendly URL checker test.

Do not forget to comment If you like this article.

Share this to help others.

Founder , WebtechThoughts

Barun Chandra is technology enthusiast and a blogger. He is fond of technology in depth and writes posts in simple words to make understand easy.

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3 thoughts to “7- URL builder tips for ranking high on SERP.”

  1. Hello, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam remarks? If so how do you reduce it, any plugin or anything you can advise? I get so much lately it’s driving me mad so any support is very much appreciated.

    1. For spam comment, you should enable “comment must be manually approved” option in Discussion setting Under Setting Menu. And if you have brute force attack then you should modify your admin login URL.

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